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HOW I HELP
There is no one-size-fits-all approach to social media. I can work with your team, staff, volunteers, or board to develop an authentic, sustainable plan that makes sense for your organization. With an effective strategy, social media is worth the time and effort, and a vital part of accomplishing your mission. My goal is to leverage social media to build your community, whatever that might look like.
My process typically happens in three phases…
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Phase 1: DISCOVER
We’ll investigate where you are, where you want to be, and how to develop your online presence.
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Review resources and systems
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Evaluate social media
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Formulate goals & vision
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Develop your voice
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Tell your story
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Understand your audience
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Choose your platform(s)
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Strategize content
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Organize a schedule
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Phase 2: ENGAGE
I’ll share your story, cultivate your authentic voice, and build your community through meaningful content. I can do this for you so you can focus on your mission.
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Source & create content
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Manage your platform(s)
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Monitor engagement
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Develop & organize your methods
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Analyze key engagement metrics
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Create & evaluate benchmarks
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Refine, adjust, tweak
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Phase 3: SUSTAIN
Build confidence in your voice and social media skills. From here, I can coach your team or community to DIY.
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Define a future plan
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Seamlessly integrate social media into your activities
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Establish best practices for your organization
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Develop a feasible transfer strategy
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Coach and train your team
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Account and monitor your plan